20 2013 March
How To Create Visionary Measurement For Social Media
We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via...
Read Now
01 2013 March
Do You Have The Snowflake Mindset?
There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people...
Read Now
21 2013 February
Why Being REAL Matters More Than Being Perfect
Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me...
Read Now
18 2013 February
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...
Read Now
14 2013 February
Why Your Brand Should Sit Out Valentine’s Day (And Shut Up)
I’m not a Valentine’s Day hater. In fact, I love celebrating the fact that I’m married to an amazing woman. Reading all the happy posts...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now31 2013 January
David Hasselhoff, Pinterest and the Upside of One Hit Wonders
Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of...
Read Now29 2013 January
How Great Brands Rethink Their Expiration Dates
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot...
Read Now22 2013 January
How Samsung Wins By Channeling Its Inner Seinfeld
Samsung’s first hit ad for the new Galaxy phone was a parody of mindless Apple-istas waiting in line outside an Apple store. It introduced a...
Read Now14 2013 January
Why Tackling Obesity NOW Is A Smart Strategy For Coke
Consumers want what they want. How often have we heard this used as a defense for selling just about anything, whether it is good for...
Read Now11 2013 January
Best of CES 2013: 10 Brilliant Marketing Lessons
Yesterday I walked past a booth at the Consumer Electronics Show where a company was promoting their $59 tablet. The product was good, the price...
Read Now07 2013 January
5 Things For Marketers To Love About The New Myspace
Myspace is back, and you’re probably already thinking about the best jokes you can share about its return. It’s hard to remember a brand launched...
Read Now01 2013 January
The 2012 Influential Business Book Shortlist
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...
Read Now