02 2016 September
B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear
Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is...
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29 2016 April
Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year
My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about...
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19 2016 February
Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone
As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there...
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12 2016 February
Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...
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19 2015 August
The Death Of Gender (And What It Means For Marketing)
There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the...
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28 2015 April
5 Lessons From Shockingly Honest Marketing Campaigns
Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He...
Read Now09 2015 March
Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)
Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans...
Read Now13 2015 February
Batkid, Bollywood and the Rise Of Everyday Stardom
On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by...
Read Now09 2015 February
How To Predict The Non-Obvious Future
I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my...
Read Now02 2015 February
Best and Worst Of Superbowl 2015 Marketing Strategy
There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes...
Read Now25 2014 November
Black Friday And The Rise Of Retail Prostitution
Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing...
Read Now18 2014 November
Why Facebook’s War On Marketing Is A Good Thing
Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach...
Read Now16 2014 October
How To Be More Influential
A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day...
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