29 2009 October
5 Ways To Use Twitter's New List Feature For Marketers
There is no denying that Twitter has had a huge impact on how marketers are thinking about using social media tools for marketing. One thing...
Read Now12 2009 October
9 Fatal Flaws of Doing PR With Social Media: Exclusive Webinar!
When it comes to social media, it sometimes seems the only thing more plentiful than free advice is bad advice. Anyone with a newly minted...
Read Now08 2009 October
Southwest vs. United: Why Authenticity Wins, Even In TV Advertising
Over the course of two days, I saw two stark examples of what could easily be considered the best and worst of airline advertising messages...
Read Now06 2009 October
The World Business Forum Highlights The Power Of Passion
Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
Read Now19 2009 August
SXSW And The Power Of Nametags
I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now14 2009 May
Untangling Your Brand: 4 Marketing Lessons From Lost
Last night was the season finale of the TV show Lost – and just in case you haven’t watched it and have it sitting on...
Read Now15 2009 April
The Personality Project: Women of Personality
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now11 2009 February
How To Create A Content Marketing Strategy
If you haven’t heard the term “content marketing” – you soon will. The idea of content marketing is becoming more popular among marketing teams as...
Read Now05 2009 January
3 Ways To Use "Resolution Marketing" In The New Year
It’s the first monday of the new year and even if you aren’t usually a person to make new year’s resolutions, chances are you are...
Read Now08 2008 December
4 Easy Steps To Piss Off A Wall Street Analyst
Costco CEO and cofounder Jim Sinegal is not your ordinary CEO, unfortunately for all of us. Even though his company is America’s fourth largest retailer,...
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