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Storytelling

post thumbnail for IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why

10 2017 August

IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why

This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...

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post thumbnail for Your Next Camera Will Retouch Your Pictures While You Take Them

08 2017 August

Your Next Camera Will Retouch Your Pictures While You Take Them

Starting with a set of 5,000 images that were retouched by five different photographers, Google and MIT built an algorithm that can automatically retouch a...

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post thumbnail for Food Transparency and When Storytelling Can Backfire

01 2017 August

Food Transparency and When Storytelling Can Backfire

Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour...

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post thumbnail for What VCs Look For In Robotics Startups (And What It Can Teach You)

28 2017 July

What VCs Look For In Robotics Startups (And What It Can Teach You)

As investing in robotics takes off, this story about what VCs and investors look for has a valuable insight as shared by investor Josh Wolfe...

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post thumbnail for How Monte Carlo Is Embracing The Future Of Luxury

25 2017 July

How Monte Carlo Is Embracing The Future Of Luxury

In a world where luxury consumer demand is changing, how can one f the world’s most iconic luxury destinations stay on top? It turns out...

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post thumbnail for Pop-Up Magazine Masters A New Live Storytelling Format

10 2017 July

Pop-Up Magazine Masters A New Live Storytelling Format

This story is about an event series called Popup Magazine put on by longtime media exec Chas Edwards. The event is an attempt to take...

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post thumbnail for 6 Awesome Ways Canada Is Celebrating Its 150th Anniversary

01 2017 July

6 Awesome Ways Canada Is Celebrating Its 150th Anniversary

As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some...

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post thumbnail for Netflix Lets Kids Choose Their Own Adventure In New Episode

28 2017 June

Netflix Lets Kids Choose Their Own Adventure In New Episode

What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode...

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post thumbnail for The Surprising Brand That Won Big At Cannes

22 2017 June

The Surprising Brand That Won Big At Cannes

The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign...

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post thumbnail for Overrated Millennials And Why Brands Are Embracing Seniors Instead

07 2017 April

Overrated Millennials And Why Brands Are Embracing Seniors Instead

Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely...

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post thumbnail for 6 Powerful Stories Celebrating Women

10 2017 March

6 Powerful Stories Celebrating Women

As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and...

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post thumbnail for How To Build Trust In An Era Of Desperate Truth Seeking Consumers

24 2017 February

How To Build Trust In An Era Of Desperate Truth Seeking Consumers

It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories...

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post thumbnail for Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea

20 2017 January

Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea

This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of...

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