13 2017 January
Kodak Brings Back Film, How To Be Funny On Stage, and the Professional Snowball Fighting League
The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future,...
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09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
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18 2016 November
How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women
The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of...
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05 2016 August
Everything You Should Know About Rio 2016 Olympic Marketing (And Other Non-Obvious Insights)
To help you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead...
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08 2016 July
The Scary Future Of Media Consumption And Other Non-Obvious Insights
Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each...
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24 2016 June
The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights)
This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first...
Read Now20 2016 May
Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future
This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly...
Read Now08 2016 April
Smart Wine, Driverless Race Cars, Rhode Island’s Marketing Flop and the Truth About Blackberry
Some weeks have more happening than others and this week’s list of the most under appreciated marketing stories was tough to curate. Interesting stories like...
Read Now19 2016 February
Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone
As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there...
Read Now12 2016 February
Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...
Read Now08 2016 February
The Best And Worst Of Super Bowl 2016 Marketing Strategy
I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage...
Read Now13 2014 June
The Best And Worst Of World Cup 2014 Marketing Strategy
There aren’t many people in the world who don’t love a good soccer trick video. And when the World Cup rolls around, you might expect...
Read Now24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
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