18 2013 February
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...
Read Now13 2013 February
Inside the Greatest Online Product Launch Since Gmail
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now31 2013 January
David Hasselhoff, Pinterest and the Upside of One Hit Wonders
Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of...
Read Now29 2013 January
How Great Brands Rethink Their Expiration Dates
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot...
Read Now07 2013 January
5 Things For Marketers To Love About The New Myspace
Myspace is back, and you’re probably already thinking about the best jokes you can share about its return. It’s hard to remember a brand launched...
Read Now01 2013 January
The 2012 Influential Business Book Shortlist
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...
Read Now26 2012 December
An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness
It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to...
Read Now19 2012 December
5 Smart Ways For Using Video To Sell Products
About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a...
Read Now10 2012 December
2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire...
Read Now10 2012 December
2013 Trends – Friend-Sourced Travel
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...
Read Now10 2012 December
2013 Trend – Degree-Free Learning
What’s the Trend? Quality of E-learning content explodes as more students consider alternatives to traditional college educations. The eLearning trend moves beyond just hobbies to...
Read Now10 2012 December
2013 Trend – Social Visualization
What’s the Trend? Visualization goes beyond data to let people visualize their own social profiles, and conversations online. For more than a year, data visualization...
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