
18 2014 November
Why Facebook’s War On Marketing Is A Good Thing
Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach...
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30 2014 October
Why Brands Should Stop Idolizing Oreo’s Social Media Strategy
Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of...
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04 2014 August
5 Lessons From The Best Social Media Book You’ve Never Read
I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along...
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17 2014 July
7 Reasons GE Is The Most Strategic Brand In Social Media
Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is...
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17 2014 June
7 Useful Lessons From The Corporate Social Media Summit
After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the...
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24 2014 March
5 Marketing Lessons From The Alluring #FollowMe Project
About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand...
Read Now20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
Read Now10 2013 December
4 Lessons From The Year’s Best Marketing Campaign
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising...
Read Now05 2013 December
16 Ways To Make Social Media More Effective
If I said I never used anything I learned in algebra class, I’d be lying. In my career as a marketer and communicator, I’ve never...
Read Now14 2013 November
10 Social Media Marketing Ideas From Big Brands
There is an under appreciated difference between a story and an idea. A story is captivating and memorable. It entertains and often stays with you...
Read Now23 2013 October
Finding The Cure For Social Media Jealousy: How To Limit Your “Green Time”
There is a wonderful feature on the new Amazon Kindle to help keep children from becoming too dormant. The feature, called Kindle FreeTime, lets parents...
Read Now26 2013 September
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...
Read Now03 2013 September
3 Ways Dumb Phones Might Save Nokia
Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia...
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