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Social Media Marketing

post thumbnail for Why Facebook’s War On Marketing Is A Good Thing

18 2014 November

Why Facebook’s War On Marketing Is A Good Thing

Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach...

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post thumbnail for Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

30 2014 October

Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of...

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post thumbnail for 5 Lessons From The Best Social Media Book You’ve Never Read

04 2014 August

5 Lessons From The Best Social Media Book You’ve Never Read

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along...

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post thumbnail for 7 Reasons GE Is The Most Strategic Brand In Social Media

17 2014 July

7 Reasons GE Is The Most Strategic Brand In Social Media

Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is...

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post thumbnail for 7 Useful Lessons From The Corporate Social Media Summit

17 2014 June

7 Useful Lessons From The Corporate Social Media Summit

After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the...

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post thumbnail for 5 Marketing Lessons From The Alluring #FollowMe Project

24 2014 March

5 Marketing Lessons From The Alluring #FollowMe Project

About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand...

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post thumbnail for Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

20 2014 February

Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....

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post thumbnail for 4 Lessons From The Year’s Best Marketing Campaign

10 2013 December

4 Lessons From The Year’s Best Marketing Campaign

Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising...

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post thumbnail for 16 Ways To Make Social Media More Effective

05 2013 December

16 Ways To Make Social Media More Effective

If I said I never used anything I learned in algebra class, I’d be lying. In my career as a marketer and communicator, I’ve never...

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post thumbnail for 10 Social Media Marketing Ideas From Big Brands

14 2013 November

10 Social Media Marketing Ideas From Big Brands

There is an under appreciated difference between a story and an idea. A story is captivating and memorable. It entertains and often stays with you...

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post thumbnail for Finding The Cure For Social Media Jealousy: How To Limit Your “Green Time”

23 2013 October

Finding The Cure For Social Media Jealousy: How To Limit Your “Green Time”

There is a wonderful feature on the new Amazon Kindle to help keep children from becoming too dormant. The feature, called Kindle FreeTime, lets parents...

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post thumbnail for How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online

26 2013 September

How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...

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post thumbnail for 3 Ways Dumb Phones Might Save Nokia

03 2013 September

3 Ways Dumb Phones Might Save Nokia

Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia...

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