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Social Media Marketing

post thumbnail for 4 Social Media Ideas For The Reluctantly Social Brand

07 2009 December

4 Social Media Ideas For The Reluctantly Social Brand

It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake...

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post thumbnail for Don't Call Me A Social Media Guy

18 2009 November

Don't Call Me A Social Media Guy

Yesterday I hosted a conversation on Twitter all about authenticity and what that truly means. It's a buzzword, to be sure, but it was interesting...

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post thumbnail for 100 Ideas To Save The Planet (And What They Can Teach You)

11 2009 November

100 Ideas To Save The Planet (And What They Can Teach You)

For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the...

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post thumbnail for Why Your Business Needs A Concierge

04 2009 November

Why Your Business Needs A Concierge

Adrian Moore is the best concierge in the world. At least, according to British travel magazine Monacle, he is. He works at the Four Seasons...

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post thumbnail for 5 Ways To Use Twitter's New List Feature For Marketers

29 2009 October

5 Ways To Use Twitter's New List Feature For Marketers

There is no denying that Twitter has had a huge impact on how marketers are thinking about using social media tools for marketing. One thing...

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post thumbnail for Blog Action Day: 10 Great Climate Change Marketing Campaigns

15 2009 October

Blog Action Day: 10 Great Climate Change Marketing Campaigns

Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been...

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post thumbnail for 9 Fatal Flaws of Doing PR With Social Media: Exclusive Webinar!

12 2009 October

9 Fatal Flaws of Doing PR With Social Media: Exclusive Webinar!

When it comes to social media, it sometimes seems the only thing more plentiful than free advice is bad advice. Anyone with a newly minted...

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post thumbnail for The World Business Forum Highlights The Power Of Passion

06 2009 October

The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New...

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post thumbnail for Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

30 2009 September

Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To...

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post thumbnail for Can Hulu Crack The Code On Social TV?

28 2009 September

Can Hulu Crack The Code On Social TV?

Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and...

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post thumbnail for 9 Ways For Luxury Brands To Use Social Media

22 2009 September

9 Ways For Luxury Brands To Use Social Media

Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...

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post thumbnail for SXSW And The Power Of Nametags

19 2009 August

SXSW And The Power Of Nametags

I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand...

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post thumbnail for 6 Lessons From the Best Marketing Campaign Ever

13 2009 July

6 Lessons From the Best Marketing Campaign Ever

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...

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