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post thumbnail for 5 Marketing Lessons From Fast Company's Influencer Project

07 2010 July

5 Marketing Lessons From Fast Company's Influencer Project

Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...

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post thumbnail for The 12 Types Of "Social Media Experts" – Which One Are You?

22 2010 March

The 12 Types Of "Social Media Experts" – Which One Are You?

There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call...

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post thumbnail for How The iPad Will Transform Mainstream Media (But NOT The Web)

15 2010 February

How The iPad Will Transform Mainstream Media (But NOT The Web)

If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open...

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post thumbnail for The Undiscovered Marketing Potential Of A USB Stick

26 2010 January

The Undiscovered Marketing Potential Of A USB Stick

My laptop doesn't have a CD-ROM drive. Like many owners of smaller notebooks, I don't see the value of having that piece built into my...

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post thumbnail for Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

30 2009 September

Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To...

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post thumbnail for Can Hulu Crack The Code On Social TV?

28 2009 September

Can Hulu Crack The Code On Social TV?

Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and...

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post thumbnail for Savvy Aunties And Your Underappreciated Customers

05 2008 December

Savvy Aunties And Your Underappreciated Customers

Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our...

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post thumbnail for 3 Ways To Give Away Content Online (And Still Make Money)

24 2008 November

3 Ways To Give Away Content Online (And Still Make Money)

There was a great billboard that the agency I used to work for in Sydney several years ago had created for the launch of Virgin...

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post thumbnail for 4 Ways Social Media Could Save The Arts

17 2008 November

4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National...

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post thumbnail for Buy My Second Book Today (And Save The World)

29 2008 October

Buy My Second Book Today (And Save The World)

Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...

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post thumbnail for 7 Ways To Publish A Book For Marketing

15 2008 September

7 Ways To Publish A Book For Marketing

I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding...

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post thumbnail for The Great #080808 Beijing Olympic Twitter Campaign Catches Fire

08 2008 August

The Great #080808 Beijing Olympic Twitter Campaign Catches Fire

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...

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post thumbnail for The Rise of "Egommunication"

21 2008 July

The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet...

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