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In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top … Read more
The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking technological innovation. But it does solve a problem. Great inventions usually do. And when James Dyson first created and produced his Ballbarrow, it was a hit with gardeners seeking an … Read more
TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can suffer a bit less. Yesterday was tax day in America, and for millions of users of the most popular tax software – it was a little easier to get this … Read more
Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera, Twitter, Uber, Walmart — all are examples of companies that owe their success at least in part to their ability to simplify a service or product to an extreme level. … Read more
Last week no one cared what my Twitter name was – and I was thrilled about that. At dozens of social media centric events, the Twitter or Facebook or LinkedIn or Pinterest question has become the de facto proof of purchase. People write their Twitter names on their nametags. They try desperately to distill their … Read more
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of course, it is scripted. They are memorizing lines and performing them. Improv, on the other hand is … Read more
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only available to an extremely limited group of people. As a result, having a Gmail account became an early … Read more
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years. Last week as I took … Read more
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot of food in general is required by law to have these expiration dates. It is the most familiar of all deadlines that all of us experience in some way almost … Read more
Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of the many who have my birthdate on file). The one from California Tortilla was easily the best of the group, so I thought I’d share it here (see below) – … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
