31 2006 July
Eons.com Offers a New Online Community for Boomers 50+
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is...
Read Now18 2006 July
The Human Side of Search: Taggregation
As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher. Search...
Read Now27 2006 June
The Carnival of Marketing – Call for Submissions
One of the more popular blogs on marketing and PR today is Media Orchard. Scott’s "Pick of the Orchard" are very useful daily posts on...
Read Now20 2006 April
Wikipedia No Longer Defines the Wiki
Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing...
Read Now13 2006 April
21st Century Recruiting and Jobseeking
When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would...
Read Now07 2006 April
What's In Your Firefox?
I love Firefox. From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand...
Read Now05 2006 April
A New Way of Sharing Patient Opinions Online
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging...
Read Now27 2006 March
Wirefly.com Masters the Art of Rebate Phishing
Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed...
Read Now23 2006 February
bloggoggle: Directory of Blogging Professionals
I came across the beta for this site today, an interesting effort to merge the best qualities from a site like Squidoo (letting individuals share...
Read Now01 2006 February
Using Blogs for Personal Marketing
Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging. Not surprisingly, his blog is hugely popular,...
Read Now01 2005 October
The Importance of Having a Personality
Early this year when Apple first released the ipod Shuffle, the webpage highlighting the shuffle focused on the change in world view that the ipod...
Read Now20 2005 September
Collective Voice and Blogs
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on...
Read Now08 2005 September
Word of Mouth Marketing is not just Buzz
Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While...
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