As Featured In:
Webby
AdAge
HBR
WSJ
LSD is significantly more potent than most other drugs, lacks taste, color or odor and is too strong to consume “raw.” All these facts mean it has usually been mixed with something before it’s distributed. From injecting it into sugar cubes to creating digestible tablets, “carrier mediums” have always been a critical part of LSD … Read more
Malcolm and Simone Collins believe it’s their duty to have as many kids as possible. They think you should, too. Over the past few years, they have become the unofficial spokespeople for pronatalism, the idea that the only way to fight population decline is to encourage the world to have more kids. Lots more kids. Their … Read more
Here’s a radical thought that really shouldn’t be: what if playgrounds were designed for teenagers instead of younger kids? At the Anna C. Verna Playground in Philadelphia’s FDR Park, that’s exactly what they did and it’s getting rave reviews and lots of usage so far. The idea is an intriguing one because it challenges our perceptions of … Read more
One of the irresistible allures of social media has always been the dopamine hit from people engaging with the things that you post. Getting likes feels good. What if you could create that same feeling without the toxic repercussions that come from just posting to chase this engagement? A new app called Palmsy offers an interesting solution – letting … Read more
This week my Future Normal co-author Henry and I announced a bold new partnership with LEGO to create a series of limited edition future-thinking sets inspired by trends from our book. The idea was that people could imagine a better future through play. The idea, as my post shared, was just one element of our “bold two … Read more
You may have seen videos in your social media feed of animal lovers saving a baby chick who falls into a storm drain, or a dog trapped by a flood or a baby elephant struggling to get out of a mud pit. These human-saves-animal videos often go viral at least in part because of how … Read more
Today is February 29th – which apparently is a quite popular day to get married. Some couples think it’s quirky or romantic. And let’s be honest, a handful of people might be hoping they only have to celebrate an anniversary once every four years. Not that I identify with this idea at all, of course. … Read more
Imagine you’re living in a cramped apartment with a bunch of extra stuff that you don’t need year-round. You could keep it at your parent’s house – if you’re a young person and they live nearby. Or get a storage locker, which is inconvenient and requires a lot of effort. Or you could try ADD + … Read more
This past Wednesday was Valentine’s Day, and there were dozens of stories about love in one form or another. Collectively, these stories illustrated how there is a reevaluation happening now around love and how people are experimenting with new ways to find companionship, from AI girlfriends and boyfriends to polyamory experiments to automated dating. Here … Read more
Did you know that back in the earliest days of the Internet, there were a list of error codes created for situations that the web’s first designers thought would be highly possible in the future? Of course, the dreaded 404-error is the one that most of us know well: page not found. It was ubiquitous among websites … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
