13 2013 August
How To Position A Product Like Don Draper
The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone...
Read Now24 2013 June
What 5 Fake Ads Can Teach You About Great Marketing
Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years...
Read Now13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
Read Now13 2013 May
Get A Free Copy Of My Newest eBook … Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success
I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you...
Read Now10 2013 April
Why Simplicity Saved Apple, But Couldn’t Save JCPenney
Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera,...
Read Now08 2013 April
7 Ways Millionaire Self Help Gurus Make More Money Than Social Media Experts
Last week no one cared what my Twitter name was – and I was thrilled about that. At dozens of social media centric events, the...
Read Now18 2013 March
Iron Chef, Truffles and Surviving Clueless Criticism
Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial...
Read Now08 2013 March
How Men Can Change The Business World For Women
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now21 2013 February
Why Being REAL Matters More Than Being Perfect
Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me...
Read Now18 2013 February
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...
Read Now13 2013 February
Inside the Greatest Online Product Launch Since Gmail
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering...
Read Now12 2013 February
7 Magical Marketing Lessons From Disney World
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for...
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