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Personality Marketing

post thumbnail for 15 Big Brand Lessons From The 2013 Corporate Social Media Summit

13 2013 June

15 Big Brand Lessons From The 2013 Corporate Social Media Summit

There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...

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post thumbnail for Get A Free Copy Of My Newest eBook … Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success

13 2013 May

Get A Free Copy Of My Newest eBook … Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success

I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you...

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post thumbnail for Why Simplicity Saved Apple, But Couldn’t Save JCPenney

10 2013 April

Why Simplicity Saved Apple, But Couldn’t Save JCPenney

Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera,...

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post thumbnail for 7 Ways Millionaire Self Help Gurus Make More Money Than Social Media Experts

08 2013 April

7 Ways Millionaire Self Help Gurus Make More Money Than Social Media Experts

Last week no one cared what my Twitter name was – and I was thrilled about that.  At dozens of social media centric events, the...

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post thumbnail for Iron Chef, Truffles and Surviving Clueless Criticism

18 2013 March

Iron Chef, Truffles and Surviving Clueless Criticism

Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial...

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post thumbnail for How Men Can Change The Business World For Women

08 2013 March

How Men Can Change The Business World For Women

About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and...

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post thumbnail for The Script Of Improv – What Is (And Isn’t) Real Time Marketing

26 2013 February

The Script Of Improv – What Is (And Isn’t) Real Time Marketing

A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...

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post thumbnail for Why Being REAL Matters More Than Being Perfect

21 2013 February

Why Being REAL Matters More Than Being Perfect

Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me...

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post thumbnail for The Alignment Gap, Concierge Marketing And The Future Of Agencies

18 2013 February

The Alignment Gap, Concierge Marketing And The Future Of Agencies

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...

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post thumbnail for Inside the Greatest Online Product Launch Since Gmail

13 2013 February

Inside the Greatest Online Product Launch Since Gmail

Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering...

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post thumbnail for 7 Magical Marketing Lessons From Disney World

12 2013 February

7 Magical Marketing Lessons From Disney World

Disney World isn’t just a magical place for families or kids.  It’s also pretty magical for marketers too.  The Disney Institute has been around for...

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post thumbnail for David Hasselhoff, Pinterest and the Upside of One Hit Wonders

31 2013 January

David Hasselhoff, Pinterest and the Upside of One Hit Wonders

Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of...

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post thumbnail for How Samsung Wins By Channeling Its Inner Seinfeld

22 2013 January

How Samsung Wins By Channeling Its Inner Seinfeld

Samsung’s first hit ad for the new Galaxy phone was a parody of mindless Apple-istas waiting in line outside an Apple store. It introduced a...

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