04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now
31 2013 January
David Hasselhoff, Pinterest and the Upside of One Hit Wonders
Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of...
Read Now
10 2012 December
2013 Trend – MeFunding
What’s the Trend? Crowdfunding evolves beyond films or budding entrepreneurs to give anyone the opportunity to seek “me-funding” to do anything from taking a life...
Read Now
28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now
03 2012 October
How Personal Relationships Will Make (Or Break) The Future Of The Arts
For Nate Dern, the unlikely path to acting micro-stardom would come from a simple three letter catchphrase that most people would barely consider a word....
Read Now
20 2012 September
The 8 Year Website Redesign
If there is one fact I have seen over and over from just about anyone who runs a website … it is that we all...
Read Now23 2012 July
12 Big Trends Transforming The World Of Retail Right Now
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...
Read Now22 2012 June
10 Signs You May Have An Unhealthy Relationship With Social Media
There is a reason the word "pervasive" is often used right alongside social media. For many of us, the social channels we use to connect...
Read Now21 2012 May
How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...
Read Now15 2012 May
Yahoo's CEO And The Modern Believability Crisis
I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I...
Read Now08 2011 September
Facebook Bankruptcy: How (And Why) To Convert Your Personal Profile To A Facebook Page
FINAL UPDATE: This process did not go as expected for me and there are several downsides to converting your profile to a page. Read my...
Read Now30 2010 July
Why Personal Branding Is So Misunderstood
Personal branding has a branding problem. If most people in business today were asked to describe someone who had a personal brand, the first image...
Read Now07 2010 July
5 Marketing Lessons From Fast Company's Influencer Project
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...
Read Now