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The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is how digital marketing is purchased and valued. Consider this eye-opening assessment of how digital marketing and “brand safety tech” works and why these tools that were designed to prevent ads … Read more
Buy on Amazon Buy on Bookshop.org About the Non-Obvious Book Selection of the Week: Every week I will be featuring a new “non-obvious” book selection worth sharing. Titles featured here may be new or from the backlist, but the date of publication doesn’t really matter. My goal is to elevate great books that perhaps deserve … Read more
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more
It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial impressions based on reading and what I’m seeing here on site in Paris too. Let’s start with the winners. Best of Paris 2024 Olympic Marketing: Worst of Paris 2024 Olympic … Read more
On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to get a free exclusive digital copy of the book. Here’s how to participate: For those of you who know my decade-long Non-Obvious trend series, this book was written to be … Read more
If you think sales of music in a physical format like a CD are dead, this new single released as a slice of pizza might change your mind. It is the brainchild of thrash metal band Belushi Speed Ball and here’s a bit more about it: “Belushi Speed Ball has a cult following for its … Read more
Technology was supposed to make the entire world more accessible. It still can, but sometimes it seems that progress has stalled. This past month, the MIT Technology Review magazine devoted an entire issue to exploring the future of tech-enabled accessibility and how it may soon be more “normal” than you think. They spotlight everything from the sonification … Read more
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.
This week on the Non-Obvious Insights Show, Dan Pink shares his process behind finding big ideas for his books (and why sometimes he abandons an idea altogether). We also talk about his insights on timing from his book When and his latest research around the science and emotions of regret.
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
