02 2007 January
The Metropolitan Opera's Big Marketing Experiment
This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now11 2006 December
The Plight of the Puppetmaster: Marketing in India, Part I
In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother. Together they performed puppet shows outside the main...
Read Now20 2006 November
Ideas for Marketing with Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...
Read Now08 2006 November
Riya Launches a New Visual Search for Online Retail: Like.com
When I first wrote about visual search more than a year ago, it was all about a new type of search interface that would allow...
Read Now30 2006 October
Idea Bar: Marketing with Soundbombs
In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to...
Read Now20 2006 October
Dove's Evolution of Beauty Campaign Goes Viral on YouTube
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world,...
Read Now15 2006 September
Verizon Launches Local Casting Call for Fios Fanatics Film
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s...
Read Now07 2006 September
ScriptThis.TV Launches a New Online Consumer Generated TV Show
Office comedy is a niche that has been evolving since Scott Adam’s Dilbert cartoons essentially created the genre in 1989. For many people stuck in...
Read Now28 2006 August
The Power of Integrating Advertainment with Product Placement
Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals...
Read Now09 2006 August
NBC Markets 2 New TV Pilots on Netflix
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As TV marketers start to get ready...
Read Now06 2006 August
Snakes on a Plane Viral Campaign Misses the Multicultural Mark
I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have...
Read Now04 2006 August
5 Case Studies in Reinventing Book Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry...
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