03 2011 May
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of...
Read Now13 2011 April
A Promising Future For Branded Entertainment
If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive...
Read Now28 2011 February
6 Marketing Lessons From A Hollywood Movie Producer
The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that...
Read Now17 2011 January
What Samsung (And Others) Learned From Apple That Will Change Our Future
In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer...
Read Now19 2010 August
How Filmmaking Can Change The World (With Your Help)
Every community has its secrets. There are things that no one talks about because they are afraid to. Often, these things are not well understood...
Read Now27 2010 July
Discovery Channel Uses Social Networking To Freak You Out
I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest...
Read Now03 2009 November
A Marketing Lesson From Michael Jackson's This Is It Film
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps...
Read Now06 2009 October
The World Business Forum Highlights The Power Of Passion
Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New...
Read Now28 2009 September
Can Hulu Crack The Code On Social TV?
Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
Read Now20 2009 August
Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan)...
Read Now14 2009 May
Untangling Your Brand: 4 Marketing Lessons From Lost
Last night was the season finale of the TV show Lost – and just in case you haven’t watched it and have it sitting on...
Read Now04 2008 October
The Do NOT Vote Campaign
As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they...
Read Now