27 2010 July
Discovery Channel Uses Social Networking To Freak You Out
I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest...
Read Now03 2009 November
A Marketing Lesson From Michael Jackson's This Is It Film
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps...
Read Now06 2009 October
The World Business Forum Highlights The Power Of Passion
Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New...
Read Now28 2009 September
Can Hulu Crack The Code On Social TV?
Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
Read Now20 2009 August
Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan)...
Read Now14 2009 May
Untangling Your Brand: 4 Marketing Lessons From Lost
Last night was the season finale of the TV show Lost – and just in case you haven’t watched it and have it sitting on...
Read Now04 2008 October
The Do NOT Vote Campaign
As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they...
Read Now04 2008 February
Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super...
Read Now28 2008 January
Ironweed Films and The Secret of Repackaging That Works
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead...
Read Now09 2007 October
The Gun Is In The Wrong Hand
When you watch a film, do you notice which hand the character on screen is holding the gun in? And if you do, would you...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now15 2007 August
Branding the Subcontinent: India's Inspiring 60th Anniversary Celebration
Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it...
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