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If you are like me, you’re frequently frustrated by just how much of a film the trailer often gives away. You’re not alone. Kingsman 2 Director Matthew Vaughn is ticked off that the trailer reveals Colin Firth’s character Harry Hart was actually alive. It’s hard to disagree as I suspect we have all had that experience of … Read more
The popularity of the horror film “It” has created some predictable losers … professional clowns. After a group of clowns had a slate of birthday party cancellations because of freaked out parents, they organized a rally in New York to prove clowns aren’t all that bad. It’s an interesting reputation challenge to imagine what you would … Read more
Just ten days before the highly anticipated Star Trek: Discovery finally premieres, Netflix released a timely list of the most frequently re-watched Star Trek episodes. If you are a trekkie, the full list will be fascinating – but I selected this story for another reason. It’s a rare look inside the treasure trove of data Netflix has about … Read more
This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score. Other stories that stood out this week were a Swedish coughing billboard that may or may … Read more
The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future, there can be a beautiful resonance that comes from looking in the other direction from time to time. Kodak brings back film, the ultimate “device like no other” from a … Read more
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators. If you happen to be in NY this week, check out their upcoming … Read more
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an … Read more
Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this … Read more
Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
