10 2022 July
3 Marketing Lessons From The Minions Movie
Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...
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11 2020 August
Watch Netflix Content Faster or Slower on Your Mobile Device
I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and...
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12 2020 June
The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media | Non-Obvious Insights #221
To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that...
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30 2020 March
10 Futuristic Ideas Becoming Reality Faster Because Of COVID-19
For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know...
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26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
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13 2019 November
3 Non-Obvious Insights From the Launch of Disney+
It would have been hard for you to miss the launch of Disney’s new streaming service, which reportedly already passed 10 million subscribers just a...
Read Now06 2019 June
Prosperity Preachers, HBO’s “Feel Terrible” Hit And Why Your Vacation May Worsen Climate Change
Why HBO’s Chernobyl Is The Feel-Terrible Hit Everyone NeededLike over six million viewers I have been completely engrossed in the storytelling of this startlingly accurate hit mini-series about the...
Read Now08 2018 November
Why Do Critics Hate Movies That Real People Love?
The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh...
Read Now12 2018 September
What You Can Learn About Storytelling From The Movie “Searching”
How many times would you watch a movie? When it comes to the hot new thriller Searching from first-time director Aneesh Chaganty, you will need more than...
Read Now12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now01 2018 August
Binge Rooms: The Ultimate Immersive TV Experience
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...
Read Now15 2018 July
How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us
Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating...
Read Now26 2017 September
Kingsman 2 Director Is Annoyed Trailer Gives Away Too Much
If you are like me, you’re frequently frustrated by just how much of a film the trailer often gives away. You’re not alone. Kingsman 2 Director Matthew...
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