19 2023 December
Behind Netflix’s First-Ever Big Data Release and What We Watched In 2023
The Night Agent was the most popular show globally on Netflix over the past year and 30% of all viewing was non-English programming. 55% of...
Read Now14 2023 October
SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast
Next week I'll be back in Australia speaking at the international edition of SXSW in Sydney. In addition to doing a Featured Session, I'll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).
Read Now14 2023 August
New Reality Show Deep Fake Love May Unleash a Lot of New Problems into The World
Netflix’s latest reality show Deep Fake Love is portraying a dark potential future. The concept is simple and diabolical: a bunch of couples go on a reality show where they...
Read Now24 2023 July
Why Barbie Isn’t the Biggest Movie Marketing Story This Week
This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand...
Read Now06 2022 October
Why Are Stories That Glorify Murderers So Popular?
An increasingly popular narrative arc in storytelling is to take a classic bad guy and humanize him to flip the story. The bad guy isn't intrinsically bad - but becomes that way through some sort of trauma.
Read Now10 2022 July
3 Marketing Lessons From The Minions Movie
Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own...
Read Now11 2020 August
Watch Netflix Content Faster or Slower on Your Mobile Device
I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and...
Read Now12 2020 June
The Truth About Fake News, Virus-Killing Cars and How Twitter Might Save Social Media | Non-Obvious Insights #221
To understand the world, most of us rely on news media. The problem is, it’s hard to know what to trust. It’s an issue that...
Read Now30 2020 March
10 Futuristic Ideas Becoming Reality Faster Because Of COVID-19
For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now13 2019 November
3 Non-Obvious Insights From the Launch of Disney+
It would have been hard for you to miss the launch of Disney’s new streaming service, which reportedly already passed 10 million subscribers just a...
Read Now06 2019 June
Prosperity Preachers, HBO’s “Feel Terrible” Hit And Why Your Vacation May Worsen Climate Change
Why HBO’s Chernobyl Is The Feel-Terrible Hit Everyone NeededLike over six million viewers I have been completely engrossed in the storytelling of this startlingly accurate hit mini-series about the...
Read Now08 2018 November
Why Do Critics Hate Movies That Real People Love?
The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh...
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