16 2017 June
Apple Imagines Destroying The World At WWDC
During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to...
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25 2017 May
IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”
What is the most hipster-centric product you could imagine? The answer is just one of the six interesting stories curated for you in this week’s...
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31 2017 March
How To Be A Thought Leader (And Other Stories)
The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer...
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27 2017 March
7 Inventions That Will Change The World (Or Fail Spectacularly)
Inventions are fun and world changing … but sometimes they are also dumb and head-scratching. In this week’s email, I’ll share a few of both....
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23 2016 December
Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals
Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals,...
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09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now30 2016 September
Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have...
Read Now27 2016 May
The Creepy Things Uber Knows About You (And Other Non-Obvious Insights)
It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos...
Read Now20 2016 May
Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future
This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly...
Read Now12 2016 May
Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars
I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this...
Read Now22 2016 April
Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy
This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to...
Read Now08 2016 April
Smart Wine, Driverless Race Cars, Rhode Island’s Marketing Flop and the Truth About Blackberry
Some weeks have more happening than others and this week’s list of the most under appreciated marketing stories was tough to curate. Interesting stories like...
Read Now18 2016 March
Why Instagram Reinvented Its Newsfeed, Racist Zip Codes and New Release Movies For $50
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
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