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KFC’s Surprising Reason For Launching Its Own Mobile Phone

On the surface, this announcement that KFC is partnering with Huawei to launch a new smart phone may seem like a random move. The phone will be branded in KFC signature red with an engraving of Colonel Sanders on the back to celebrate the brand’s 30 year anniversary in China, but that’s not really the … Read more

The Swiss Town That Banned Travelers Posting Photos On Social Media

How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to fine tourists for sharing them online. That’s the genius strategy behind this move from the town of Bergün, but the explanation of why is even better. “We don’t want to … Read more

Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their … Read more

Apple Imagines Destroying The World At WWDC 

During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to show developers how much the world needs them and the apps they build. The video, unfortunately, ended up illustrating just how much havoc Apple could wreak if it chose to … Read more

IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”

What is the most hipster-centric product you could imagine?  The answer is just one of the six interesting stories curated for you in this week’s newsletter. Along with the ironically true tale of the invention of the “Avolatte,” you’ll read about new efforts to become more relevant and innovative from the USPS, a promising new … Read more

How To Be A Thought Leader (And Other Stories)

The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include … Read more

7 Inventions That Will Change The World (Or Fail Spectacularly)

Inventions are fun and world changing … but sometimes they are also dumb and head-scratching. In this week’s email, I’ll share a few of both. You’ll read stories about Intel’s secret plan, the future of aquaculture and perhaps the most gratuitously pointless product ever. Some of these inventions may be ahead of their time and … Read more

Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals

Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals, a great strategic idea from Hasbro UK and an app designed to reduce food wastage. Other stories I selected this week include Amazon revealing its bold ambitions to transform the … Read more

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more

Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America

Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have wide ranging consequences. Also this week I feature an amazing branded film about silk from Hermes, how you can test Firefox’s most innovative new plans for creating the browser of the … Read more

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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