As Featured In:
Webby
AdAge
HBR
WSJ
Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based on listens and album sales cumulatively. By contrast, a bestselling book generally earns that designation after a single great week of sales. Or in the case of an Amazon bestseller, maybe … Read more
Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).
This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand collabs. Many of them mention, but minimize, the importance of two significant facts: Of course, there are many ways to squander a huge marketing budget, but given the built-in advantages … Read more
If debunking is proving something wrong after it has already been released, “prebunking” is the idea that you could prevent lies from being believed if you could warn people about the deception before it happens.
Gannett, the nation’s largest newspaper chain and owner of more than 250 regional newspapers announced “dismal” earnings for the past quarter and announced another round of layoffs. In response, people have been proposing a lot of solutions, from allowing journalists to unionize to firing or reducing executive pay. Every time I read a story about the … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
