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For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has its own meaning. That is about to get even more prevalent as Tinder’s latest redesign prioritizes the images you upload. While it may seem shallow, this is not really that … Read more
Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I saw him perform his Buried Alive Comedy Tour last week probably weren’t expecting that anyway. Despite social media breaking down virtual barriers to conversations with unreachable people (and Aziz has … Read more
Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me about him. It’s the sort of thing kids always ask. Is this real, or isn’t it? Wondering whether or not something is real is a common occurrence In fact, it’s a … Read more
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About three months ago I left my role at one of the biggest marketing agencies in the world and the … Read more
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years. Last week as I took … Read more
Anyone who has ever run an event knows that getting people to show up to anything is just about the most difficult challenge that any marketer can face. Selling a product, asking for a donation, and even getting someone to share a piece of content are all easier than the relatively higher time investment involved … Read more
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully … Read more
How much time do you spend trying to convince your target audience that you have the best product or service for them? Probably a lot. After all, that’s what most of marketing is supposed to do, right? So now imagine everything you’ve done is working. Your customer believes that you offer the best experience. They … Read more
What’s the Trend? Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be led by women. We can finally put the old debate to rest … men and women are not equal: women are better. In the coming year, a combination of highly successful female role models, pioneering … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
