01 2013 May
Culpa Marketing: How To Win By Publicizing Screw Ups
There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just...
Read Now10 2013 April
Why Simplicity Saved Apple, But Couldn’t Save JCPenney
Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera,...
Read Now25 2013 March
ePatient 2015: A New Research Report On The Connected Patient Of The Future
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may...
Read Now20 2013 March
How To Create Visionary Measurement For Social Media
We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via...
Read Now12 2013 March
The Underappreciated Reason SXSW Matters (In A Word)
It is tempting to search for the next big thing. There were no shortage of journalists sent to SXSW this past weekend for their annual...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now18 2013 February
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now11 2013 January
Best of CES 2013: 10 Brilliant Marketing Lessons
Yesterday I walked past a booth at the Consumer Electronics Show where a company was promoting their $59 tablet. The product was good, the price...
Read Now10 2012 December
2013 Trends – Friend-Sourced Travel
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now10 2012 October
7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales
When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are...
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