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Would you leave a tip for your driverless taxi? This past week a security researcher named Jane Wong shared leaked screenshots apparently showing the autonomous taxi service is planning to experiment with letting riders leave a tip. Before your temperature rises too much, it’s important to note that the tips would go to charity, and you can … Read more
Wide-eyed predictions of the future are fun to read, and even more fun to write. Yet for every book that promises to predict the future, there remains a nagging problem at the heart of those predictions: that future, which should already be here, continually seems far off. Why isn’t tomorrow’s technology already here? That is … Read more
From the outside the Otonomus Hotel (pun probably intended) doesn’t really look much different from any other spot. The property just had their soft-launch before officially opening in April 2025, declaring themselves the “first true AI-powered hotel in the world.” I can already picture you rolling your eyes. Despite the cringe-worthy marketing hyperbole, there are … Read more
There is a housing shortage in many cities. And there’s a Costco in those cities. In an ambitious new project, the brand is working with LA-based developers Thrive Living to build a new 800-unit apartment complex in Baldwin Village, South Los Angeles, with a new Costco store occupying the ground floor. Nearly 25% of the … Read more
Rather than sharing a book recommendation this week, I wanted to switch it up and share a media source that’s particularly timely right now. If you’re not familiar with Shelly Palmer, he is a tech commentator and overall insightful voice on the future of technology. At CES he hosts tours and often offers his own perspective … Read more
I’m very tempted to put together a “best innovations” list from the world’s largest tech trade show. I did one last year and I know that’s probably the biggest thing you want to know about my experience here at CES anyway. CNET, Engadget, WIRED, Tom’s Guide and lots of other tech media have already been releasing their picks for the … Read more
To raise money to put himself through school and earn a biotechnology degree, Sebastian Cocioba would gather orchids that his local Home Depot had thrown out and apply a plant growth serum to bring them back to life so he could sell them back to the store. Later, he would buy used lab equipment in … Read more
“He looks ahead, his dark eyebrows overshadowing his dark eyes. One of his several gold teeth gleams in the dim light.” This is the audio description for a scene from a limited series called The Penguin from Max, a part of the Warner Brothers group. This isn’t just another AI-generated audio description of a visual … Read more
The newly released TIME Best Inventions of 2024 was a lovely diversion today and I probably (definitely!) spent way too long digging into the many different products and ideas on the list. From there, I selected eight that really stood out to me in particular and they are below. The full list is worth a read. Diaa – … Read more
The promise is simple: your pet can live as long as you. Or, at least, a version of your pet thanks to the largest commercial pet cloning company who is remaking thousands of dogs, cats and even horses. Apparently, there are specific rules to consider if you’re in the market for this pet cloning service. They need a piece … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
