10 2008 August
An Inside Look At Beijing During The Olympics
I have officially been in Beijing for 4 days now. I start this post with that admission, because before you read this I want you...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now23 2008 July
Bin Laden And Unintended Brand Evolution
Bin Laden StencilOriginally uploaded by Nathan Longfield This may be a controversial post for some, but it is a topic I have been meaning to...
Read Now15 2008 July
How To Get Your Event Marketing To Go Viral
Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now03 2008 April
Inside Lenovo's Olympic Blogging Program
This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write...
Read Now29 2007 October
Lufthansa Proves Sweden Is Full of Gorgeous Blondes
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. ...
Read Now15 2007 October
Blog Action Day: 7 Tips on Eating Differently To Impact Climate Change
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now12 2007 September
What You Can Learn From Philatelic Marketing
Raise your hand if you know what philately is. OK, major geek points for you if you got it right. For the rest of you,...
Read Now11 2007 September
IdeaBar: Still Seeking The Great Semacode Marketing Idea
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an...
Read Now15 2007 August
Branding the Subcontinent: India's Inspiring 60th Anniversary Celebration
Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it...
Read Now08 2007 August
Behind the Scenes At The Battle of Kruger
One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and...
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