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A few weeks ago, the Cannes Creative Festival brought together thousands of practitioners in every discipline of marketing and advertising to honor the best communications campaigns and thinking from the previous year. As a marketing writer and strategist, I spend a lot of time thinking about original examples of great marketing. Good ideas are inspirations. … Read more
Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media – and that indeed was the theme of the day as panelists … Read more
Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. The vast distances most people must travel to get … Read more
If you could have chosen a completely different path for your career, what would you have done? For generations, asking this sort of question was usually an exercise in idle daydreaming. Yet imagine if you lived in a world where you didn’t have to choose. Where the alternative career path you never chose could still … Read more
Having moved from a city where political correctness barely exists (Sydney) to one where it was invented (Washington DC) qualifies me as something of an expert. The idea of the importance of being politically correct is good in principle … because there are many things that people can unintentionally do to marginalize or demonstrate an … Read more
Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction … Read more
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative … Read more
Earlier this week, I spent several hours at the World Business Forum held in Radio City Music Hall in NY. The event drew more than 4000 attendees from over 60 different countries. By any measure, it is easily one of the largest business conferences in the world. Listening to powerful speakers like Jack Welch, Al … Read more
Earlier this week I had the privilege of moderating at panel at the Ogilvy offices in Washington DC all about defining and exploring Government 2.0 (watch the livestream archive online). The panelists featured several visionary minds and leading thinkings in the world of Government 2.0, including: - Alex Howard, O’Reilly Media - Gwynne Kostin, U.S. General Services … Read more
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
