20 2017 January
Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea
This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of...
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09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
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08 2016 July
The Scary Future Of Media Consumption And Other Non-Obvious Insights
Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each...
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06 2016 May
Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad
I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum –...
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08 2016 April
Smart Wine, Driverless Race Cars, Rhode Island’s Marketing Flop and the Truth About Blackberry
Some weeks have more happening than others and this week’s list of the most under appreciated marketing stories was tough to curate. Interesting stories like...
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04 2016 March
Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now28 2013 October
Smoothies, Whiskey And The Art of Secondary Marketing
Sometimes you can’t fix a bad website. It probably took me about five years of leading digital campaigns for brands in a variety of industries...
Read Now05 2013 July
Domino’s Proves You Can Simultaneously Have Great Advertising And Bad Marketing
Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings...
Read Now02 2013 July
Why Great Brands Don’t Have Obvious Answers
What problem are you solving? It’s one of the most basic and fundamental questions in business … and one that most brands believe they need...
Read Now18 2013 March
Iron Chef, Truffles and Surviving Clueless Criticism
Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial...
Read Now12 2013 February
7 Magical Marketing Lessons From Disney World
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for...
Read Now15 2013 January
The Best Birthday Promotional Email Ever …
Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of...
Read Now14 2013 January
Why Tackling Obesity NOW Is A Smart Strategy For Coke
Consumers want what they want. How often have we heard this used as a defense for selling just about anything, whether it is good for...
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