10 2014 March
And The Best Marketing Strategy At SXSW Is … Kindness
As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem...
Read Now24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
Read Now14 2013 November
10 Social Media Marketing Ideas From Big Brands
There is an under appreciated difference between a story and an idea. A story is captivating and memorable. It entertains and often stays with you...
Read Now19 2013 September
Marketing Advice From 15 Big Brands (And How To Write An eBook In 3 Hrs)
There is a trick that only a handful of the most entrepreneurial wedding videographers know. Thanks to advances in the speed of video editing technology,...
Read Now13 2013 September
A Guide To Overcoming The Myth Of Content Marketing
If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it. KoolAid – aside from being a sugary drink...
Read Now27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
Read Now20 2013 August
36 Quick Tips And Examples Of Great Content Marketing
Last week a wonderful piece of curated content marketing advice from 36 experts was published in advance of the largest global event dedicated to content...
Read Now13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
Read Now22 2013 May
How Do Big Brands Answer 16 Essential Social Media Questions?
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...
Read Now08 2013 May
The Norwegian Art of Strategic Waiting
Choosing not to preserve a 1000 year old Viking ship doesn’t really surprise anyone in Norway. For Americans who are used to their own country...
Read Now08 2013 April
7 Ways Millionaire Self Help Gurus Make More Money Than Social Media Experts
Last week no one cared what my Twitter name was – and I was thrilled about that. At dozens of social media centric events, the...
Read Now04 2013 April
Aziz Ansari’s Simple 30 Second Marketing Trick
Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I...
Read Now20 2013 March
How To Create Visionary Measurement For Social Media
We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via...
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