As Featured In:
Webby
AdAge
HBR
WSJ
Today is Halloween and a new survey suggests that for nearly half of all Americans, it’s their favorite holiday of the year. Amidst all the candy gathering and costume making, there are a lot of people and brands who use the day as a chance to put some stellar creative ideas out into the world. … Read more
Diwali is for everyone. That’s the biggest perspective you’ll get from A Kids Book About Diwali … which isn’t really just for kids. Going far beyond the usual holiday stories, this book clearly outlines the cultural traditions behind this important holiday in an inclusive way that incorporates the various traditions of the many faiths that … Read more
Can a song capture 50 years of one of the most iconic buildings in the world? Tim Minchin is an Australian composer who was commissioned to answer this question last year as part of the 50-year anniversary celebration for the Sydney Opera House. He shared the story of how he did it on stage this … Read more
You probably have a chair like this. The one where you throw those clothes that aren’t quite laundry. They still have a few wears left. The more clothes you have like that, the more energy and water you are actually saving … so it’s probably a good thing to have them so you can avoid … Read more
It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial impressions based on reading and what I’m seeing here on site in Paris too. Let’s start with the winners. Best of Paris 2024 Olympic Marketing: Worst of Paris 2024 Olympic … Read more
Anyone who follows the Olympics knows there are some media narratives that happen every four years and always turn out the same. There are myths and then reality. Since so many people ask me about those stories, I built my own list over the years. For your entertainment, I thought I’d share them. I could go and … Read more
This is the first Olympics which will have true parity in terms of male versus female athletes and competitors. It’s a big story here at the Olympics, and rightfully so, but the Games also showcase a different reality that may not be realistic to project onto fan behavior outside these Games. Unlike non-Olympic time sports audiences, … Read more
For me, every Olympics has different highlights, from being one of the few non-athletes allowed in the Olympic Village in Beijing to watching Usain Bolt complete a fourth gold in Rio. One experience you might not see much coverage of are the unique country houses created by the delegations from various countries. This year, the houses featured … Read more
Several years ago, I read this wonderful book by Priya Parker and it really stayed with me so I thought I’d resurface it this week as you may be in the midst of some summer gatherings yourself. While the book may seem to focus more on events, it’s equally valuable as a primer on how … Read more
This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself. Criticism aside, awards have always been meaningful to celebrate great work and motivate creative people … but the problem is that in past years most Cannes award-winning campaigns quickly seem … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
