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The Mask That Displays Your Emotions In Real Time

Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face. The idea from London-based designer Eun Kyung Shin is to use a visor-like headset to create a new visual method for communications where we could understand each other more deeply without depending on emotional … Read more

Writer Of Str@nge% Password Guidelines Finally Admits He Was Wrong

If you ever wanted someone to blame for having to change your password every 90 days – last week the world found out who that person is. Former National Institute of Standards and Technology manager Bill Burr recently admitted to the WSJ that his 2003 password guidelines were unnecessarily harsh. The new guidelines suggest removing the … Read more

How To Separate Macro Trends From Micro Trends

The team at WGSN produces some great trend insights primarily in for the fashion sector and recently launched their “Anatomy of a Trend” white paper which is worth a download. One element that was particularly interesting was their distinction between macro and micro trends and how they think about trends in general. As a fellow … Read more

What If Smart Home Devices Sold What They Know About You?

If your smart robot vacuum cleaner created a map of your home in the process of cleaning it, that data could provide new insights to help tailor smart home products to your specific living conditions. That’s the bold assertion of Colin Angle, chief executive of Roomba maker iRobot Corp. It does raise some clear privacy … Read more

6 Shifts In How Data Is Transforming Healthcare

The new PSFK Future of Health report is out and a central theme is that data is driving personalization of diagnosis, treatment and overall clinical intelligence. The idea of “cloud diagnosis” for example illustrates the power of tapping a vast reserve of knowledge to properly diagnose patients. Another is the ability to offer preemptive education … Read more

Tinder’s Redesign Prioritizes Your Looks and Profile Photos

Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has its own meaning. That is about to get even more prevalent as Tinder’s latest redesign prioritizes the images you upload. While it may seem shallow, this is not really that … Read more

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more

Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook.  My choices for the most non-obvious stories this week range from two different stories about … Read more

The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an … Read more

The Scary Future Of Media Consumption And Other Non-Obvious Insights

Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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