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There have been several studies in the past that found people tend to prefer going to doctors who share their same ethnic background. This doesn’t seem to be true when it comes to politics, as an interesting article from TIME magazine points out this week by focusing on politicians of Indian origin who are part of the Presidential … Read more
If you see a child carrying a blue pumpkin this Halloween, consider that they may have autism and be nonverbal or have difficulty communicating or may not be dressed up like other kids. If you have school age kids, teach them what the blue pumpkin means and how to respect any peers they see carrying one. And if you have a child come to your door this Halloween holding one, you’ll know what it means so you can interact with empathy.
Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).
The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs) for high drug prices, suggesting they are making record profits by pocketing the discounts they are supposed to negotiate on behalf of patients. In response, the Pharmaceutical Care Management Association … Read more
A environmental activist group that calls themselves Clean Creatives is “once again calling out ad agencies that have contracts with fossil fuel companies in a series of billboards across New York.” The strategy behind this makes sense: shame creative professionals to pressure them into not taking work with certain companies and create a talent drain. … Read more
Most articles you might read about the crisis caused by Japan’s aging population is usually coupled with some mention of the many ways technology is being designed to address the problem through workplace automation or robotic in-home elder care. Now it seems some employers are landing on a surprisingly unexpected solution: hire more workers over 70 … Read more
European telecommunications giant Deutsche Telekom launched a campaign using deepfakes to scare parents into being more careful about what they share online. The effort is meant to illustrate the dangers of “sharenting” (parents oversharing photos of their kids online). The video showcased is a disturbing imagined future where kids are suffering from identity theft, exploitation and … Read more
When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good strategy to rely on the vapid commentary of social media influencers enjoying an all-expenses paid junket to your headquarters China. This week, retail giant Shein created their own predictable self-imposed controversy when … Read more
How do you reinvent something as staid and traditional as the engagement ring? One jeweler in the UK had the bright idea to create this “Croc wedding charm” that is custom designed, uses flat back screws to ensure a secure fit, and starts at £1,790. In their words, “we love pushing the boundaries of jewelry … and we’re looking … Read more
Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy is that sometimes those reviews are unfair, biased or come from people who have never actually read the book. Author Cecilia Rabess is a case study in what happens when a book … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
