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The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in … Read more
Earlier this week Uber made an announcement about their future roadmap of offerings and the one getting the most attention is the ability to book a shuttle with friends to attend a concert or some other live event. The announcement that should be getting the most attention was mostly ignored.Uber Caregiver is a new feature of the … Read more
This past week both political parties agreed to hold a Presidential debate between President Biden and former President Trump. Many observers are already criticizing it as a waste of time and unlikely to change anyone’s mind. They are probably right, but what if they weren’t? The idea of giving the public a chance to hear directly from … Read more
Earlier this month, a campaign on TikTok known as Blockout 2024 was launched as a response to tone-deaf social media posts from celebrities and online influencers about the over-the-top fashion choices from the Met Gala. The movement encourages people to “block all the celebrities, influencers and wealthy socialites who are not using their resources to … Read more
The day after the Met Gala, the Internet was flooded with deep fakes of celebrities who weren’t there, wearing things they never wore. Some of them were pretty convincing. The future of art, fashion, and music will see all sorts of disruptions in the coming years from technology like this. Where is all of this headed? … Read more
Here’s an oversimplified but basically accurate sales pitch for publicly funded stadiums: you (the taxpayer) give millions of dollars in tax incentives to pay for a stadium, but instead of having any ownership of this asset or ability to make money on the profits it will surely generate, you agree to put those profits into … Read more
This week the FTC issued a rule this week that bans non-compete clauses, estimating that up to 8,500 new startups will be created as a result of the ban. The federal agency describes the downsides of non-competes this way: “Noncompetes are a widespread and often exploitative practice imposing contractual conditions that prevent workers from taking a … Read more
The skies were orange above Athens and that was just one of several climate and energy related stories this week that offered a glimpse into stories we will see more frequently in the coming years. The first example is a concerning story of a tiny Arizona town where a private company purchased land and water rights only … Read more
About ten years ago, no one would have said the city of Detroit would be sitting at the perfect crossroads of multiple urban trends. Around then, the city was in the midst of declaring bankruptcy. That moment created a new sense of urgency among those wealthy enough to do something about the future of the … Read more
There is legislation under consideration in the UK that would have “harmful content filmed inside prisons removed from social media platforms more quickly.” It stems from a disturbing case where a woman saw a video of her son’s killer rapping from prison and mocking the justice system. There are plenty of other videos on the #jailtok hashtag that show … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
