As Featured In:
Webby
AdAge
HBR
WSJ
This summer is a back-to-back sports frenzy in my household. It started with the T20 Cricket World Cup, followed closely by two major soccer tournaments: the UEFA European Championship and Copa America, which will both conclude this coming weekend. Then later this month, the Paris 2024 Olympics will start (which we will be attending in … Read more
Driverless vehicles are obviously going to be part of humanity’s future, but they aren’t experiencing a great PR moment right now. Every day it seems there is another story about an incident involving a driverless vehicle hitting someone, mistaking something on the road or generally malfunctioning. Not to mention the justifiable fears of hacking that … Read more
Is there such a thing as too little government? This feels like a loaded political question in a time when trust in government is historically low. Government and business are usually positioned as enemies-The current fear is that more government regulation will stifle business, while too little regulation incentivizes the greediest companies and criminals to take advantage of a … Read more
There is a room in my house that is known by everyone as the “Thanksgiving Room.” According to the blueprints for the house, it was originally designed to be a dining room — but its revised name reflects its utility. Used mainly once in November for actual dining, the rest of the year it is … Read more
During these weeks of graduation, you are probably seeing lots of commencement speeches hit the web. They are filled with advice about how young people can fulfill their dreams, discover what they want to do next and achieve their potential. This weekend, there was an op-ed in the NY Times that offered a different perspective, reaching out … Read more
If you are a child of the 80s, this week’s story of the latest vintage toy to sell for over half a million dollars (a Star Wars Boba Fett action figure) will probably cause you more than a few pangs of regret. What if you had kept those action figures in mint condition instead of tossing them … Read more
The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in … Read more
Earlier this week Uber made an announcement about their future roadmap of offerings and the one getting the most attention is the ability to book a shuttle with friends to attend a concert or some other live event. The announcement that should be getting the most attention was mostly ignored.Uber Caregiver is a new feature of the … Read more
This past week both political parties agreed to hold a Presidential debate between President Biden and former President Trump. Many observers are already criticizing it as a waste of time and unlikely to change anyone’s mind. They are probably right, but what if they weren’t? The idea of giving the public a chance to hear directly from … Read more
Earlier this month, a campaign on TikTok known as Blockout 2024 was launched as a response to tone-deaf social media posts from celebrities and online influencers about the over-the-top fashion choices from the Met Gala. The movement encourages people to “block all the celebrities, influencers and wealthy socialites who are not using their resources to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
