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Is Twitter useful anymore (or was it ever)? Most of us who have been on the platform for some time have likely experienced a downward shift in its value. For me, the platform used to offer an interesting stream of real time commentary from friends and acquaintances. Over time it became a noisy flood of … Read more
Given next week is Halloween – I thought it fitting to share a few related stories this week. The first is about Skittles “Trick Plays” bag which features candies that do not taste like their colors, which is sure to frustrate some die-hard Skittles consumers. Last week I featured Snickers hunger bars and this week I came … Read more
In this short video of a BBC newscaster reporting about the “Royal Baby” announcement, you see a rare moment of truth where newsman Simon McCoy shows us what he really thinks about reading a relatively unimportant announcement as if it was “Breaking News,” when he knows it clearly isn’t. Which leaves us with the perfect … Read more
Did you hear Google was buying Apple for only $9b? The story went out over the wires earlier this week and immediately triggered automated investment bots to start trading in Apple stock, jumping the price from $156 to $158 (not an insignificant jump). Then the story was quickly taken down and attributed to a tech glitch. … Read more
This week a few researchers published a demographic study which examined the effect of more highly educated women entering the “marriage market” and therefore creating more dual income households where women are the primary breadwinners. Rather than seeing this as triggering some sort of crisis of masculinity, the report concluded that this is likely to … Read more
As multiple hurricanes swirl around the Atlantic, this article about how to talk with climate change deniers is particularly relevant. Aside from the timeliness, it struck me that this is exactly the type of step by step guide that probably would be useful for a wide variety of other topics too. The point is, how … Read more
When you ask Millennials to describe the doorbell, a surprising number use phrases like “panic-inducing,” “hateful” and “terrifying.” Sound overblown? It turns out many millennials see the doorbell as an unwanted intrusion much like a phone call during dinner from an 800 number. Friends or family don’t show up unannounced and ring the doorbell. They … Read more
Nothing says forever like getting vacuum sealed in plastic to be photographed with your newly beloved. Tokyo-based photographer Haruhiko Kawaguchi describes his quirky portrait idea as “a way for people to express how close and in love they are. ” At the end of the day, everyone wants to have that unforgettable wedding photo so there … Read more
In a league often defined by greed, with unscrupulous owners who are sometimes hated by their entire fan populations (like Daniel Snyder of the Redskins), it may come as a surprise that there are some who do care about more than the bottom line. Instead of requiring vendors to buy expensive sponsorships and then subsidize them with … Read more
Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face. The idea from London-based designer Eun Kyung Shin is to use a visor-like headset to create a new visual method for communications where we could understand each other more deeply without depending on emotional … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
