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SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast

SXSW Sydney 2023_Rohit Bhargava

Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).

The Creator of the Greatest Software Ever Invented Just Died

Dennis Austin just died and I feel like he deserves a bit of a tribute. Maybe even a parade. He’s the co-inventor, along with Michael Gaskins, of the greatest software product ever imagined: PowerPoint. Yes, I said it. PowerPoint is the best software for communicators. I use it for everything. Giving talks. Designing images. Laying out … Read more

The Magical Mashup of National Parks and a Nobel Laureate’s Poetry

Ada Limón, the current US poet laureate, is teaming up with the U.S. National Park Service and the Poetry Society of America to put two things that inarguably belong together into the same space. If you are a reader of poetry, you already know the transformative experience that can come from reading words woven with emotion. National … Read more

Will Photoshop’s New Expand Feature Lead to False Memories or Realities?

Maybe you’ve already heard of Photoshop’s new “Generative Expand” feature that allows users to “expand images in any direction and generate an additional scene for the space with a combination of traditional app tools and AI.” Most of the examples of use cases for this feature involve filling in background details or fixing a photo that was … Read more

Student Who Ate $120k Banana from Modern Artwork Tells His Story

Last year, a US judge issued a landmark ruling that an artist “cannot copyright duct tape or bananas.” These were the two primary materials used by Italian artist Maurizio Cattelan when he taped a banana to a wall, called it art and then was promptly sued by another artist who said he was actually the first to duct tape fruit to a … Read more

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

3 Marketing Lessons From The Minions Movie

Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own matching yellow t-shirts while I sported a black t-shirt and Gru-scarf to complete our crew. Our dedication was slightly before the full hype started for for the latest installment in the … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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