24 2014 March
5 Marketing Lessons From The Alluring #FollowMe Project
About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand...
Read Now24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
Read Now20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
Read Now06 2013 November
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...
Read Now15 2013 October
Rainbow Loom vs. Silly Bandz – Why One Marketing Fad Outlasts Another
The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy...
Read Now01 2013 October
BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an...
Read Now26 2013 September
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...
Read Now19 2013 September
Marketing Advice From 15 Big Brands (And How To Write An eBook In 3 Hrs)
There is a trick that only a handful of the most entrepreneurial wedding videographers know. Thanks to advances in the speed of video editing technology,...
Read Now13 2013 September
A Guide To Overcoming The Myth Of Content Marketing
If there was a balloon made of KoolAid, I probably wouldn’t be able to resist popping it. KoolAid – aside from being a sugary drink...
Read Now20 2013 August
36 Quick Tips And Examples Of Great Content Marketing
Last week a wonderful piece of curated content marketing advice from 36 experts was published in advance of the largest global event dedicated to content...
Read Now11 2013 July
Content Curation: How To Use Content Marketing Without Being A Creator
There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with...
Read Now13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
Read Now04 2013 June
What An 80s Cult Hit Can Teach You About Curation …
In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His...
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