20 2009 August
Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan)...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now18 2008 November
Got Controversy? Why Your Brand Needs One Today
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now21 2008 July
The Rise of "Egommunication"
There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet...
Read Now20 2008 July
4 Unexpected Observations From BlogHer
I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening...
Read Now15 2008 July
Introducing the Nametag 2.0 …
Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event...
Read Now14 2008 July
The 4 Big Problems With Blog Metrics And How To Solve Them
Like most bloggers, I struggle with true metrics for my blog. The problem isn’t so much about technology as it is about understanding what is...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now07 2008 July
Brazlian Author Paulo Coelho Takes Marketers To School
This post is a guest contribution from my good friend and fellow author, David Vinjamuri – founder of the ThirdWay Brand Trainers and author of...
Read Now30 2008 June
How to Avoid Social Media Espionage
Nearly 1500 people have a window inside my daily actions and thoughts by subscribing to my feed and following me on Twitter. Over a thousand...
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