20 2010 December
5 Crowdsourced Consumer Trends To Watch In 2011
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research...
Read Now08 2010 November
How A Curated Competition Helped Find A New Logo For DC
If you come to Washington DC as a tourist at any time of year, chances are you will spend at least a part of your...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now16 2010 July
Why The "Old Spice Guy" Might Be The Perfect Branding Campaign
You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny...
Read Now14 2010 July
5 Types Of Consumer Generated Marketing (CGM) Campaigns
Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn't want tons of users to...
Read Now08 2010 March
How To Take A Journey Instead Of A Trip
I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up...
Read Now24 2009 November
Consumer Reports & Consumerist Help Shoppers Bite Back
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer...
Read Now30 2009 September
Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?
Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To...
Read Now20 2009 August
Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan)...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now18 2008 November
Got Controversy? Why Your Brand Needs One Today
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
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