01 2014 April
The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real
The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced...
Read Now24 2014 March
5 Marketing Lessons From The Alluring #FollowMe Project
About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand...
Read Now24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
Read Now20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
Read Now10 2013 December
4 Lessons From The Year’s Best Marketing Campaign
Every year, Advertising Age magazine publishes a report that looks at the collective results from nine of the most globally respected industry award shows in the advertising...
Read Now14 2013 November
10 Social Media Marketing Ideas From Big Brands
There is an under appreciated difference between a story and an idea. A story is captivating and memorable. It entertains and often stays with you...
Read Now06 2013 November
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...
Read Now03 2013 September
3 Ways Dumb Phones Might Save Nokia
Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia...
Read Now27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
Read Now20 2013 August
36 Quick Tips And Examples Of Great Content Marketing
Last week a wonderful piece of curated content marketing advice from 36 experts was published in advance of the largest global event dedicated to content...
Read Now13 2013 August
How To Position A Product Like Don Draper
The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone...
Read Now02 2013 July
Why Great Brands Don’t Have Obvious Answers
What problem are you solving? It’s one of the most basic and fundamental questions in business … and one that most brands believe they need...
Read Now24 2013 June
What 5 Fake Ads Can Teach You About Great Marketing
Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years...
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