05 2007 March
IdeaBar: Creationstorms
Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set...
Read Now01 2007 March
Product (RED): Smart Social Marketing or Meaningless Celebrity?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...
Read Now28 2007 February
Canon And The Easiest Blog Marketing Opportunity Ever
Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist,...
Read Now22 2007 February
3 Big Reasons I'm Not An Apple Enthusiast
As a marketer, I should be in love with Apple. After all, I have an iPod and a Mac at home – and Apple’s marketing...
Read Now16 2007 February
Read This Before Sending Free Stuff to Bloggers …
Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what...
Read Now12 2007 February
10 Secrets of Successful Online Community
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event...
Read Now05 2007 February
IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from...
Read Now01 2007 February
Mahindra Uses Blogs to Sell Tractors – Now What's Your Excuse?
For any marketer still questioning the value of blogs and social media for their brand and customers, here’s a case study worth paying attention to. ...
Read Now26 2007 January
Google Celebrates Australia Day With An Aerial Maps Mashup
For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an...
Read Now26 2007 January
Sneak Preview: Rembrandt TV Ad to Break on Desperate Housewives This Sunday
In a rare move, I am actually posting two days in a row about real client projects (I know, it’s shocking). For those who know...
Read Now25 2007 January
The Aveeno Fountain of Youth
I am in New York today working on an interesting project for Aveeno where we have commissioned Julian Beever to create a three dimensional pavement...
Read Now24 2007 January
What Brands are you Passionate About?
Everyone has brands that they are passionate about. Yahoo’s dedication to launching 100 "Brand Universes," the success of marketing concepts like "Lovemarks" and the rise...
Read Now16 2007 January
R-E-S-P-E-C-T: The Secret of Success for "24"
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season...
Read Now