12 2009 May
Ogilvy On Recession
When it comes to selling services in a downturn, sometimes the best message to send is that we are all feeling the same pain. The...
Read Now15 2009 April
The Personality Project: Women of Personality
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never...
Read Now10 2009 April
Interview: Personal Branding For The Millennial Generation
If there is one thing you can learn from Dan Schawbel, it's how to choose a niche and own it. He's a 20-something social media...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now05 2009 January
3 Ways To Use "Resolution Marketing" In The New Year
It’s the first monday of the new year and even if you aren’t usually a person to make new year’s resolutions, chances are you are...
Read Now18 2008 November
Got Controversy? Why Your Brand Needs One Today
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as...
Read Now04 2008 November
How Obama's Brand Helped Him To Win The Election
Just a few minutes ago, Barack Obama was officially declared the winner of the Presidential election and my vote in Virginia was officially deemed to...
Read Now16 2008 October
The Softer Side Of Measuring Social Media
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and...
Read Now15 2008 September
7 Ways To Publish A Book For Marketing
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now20 2008 July
4 Unexpected Observations From BlogHer
I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening...
Read Now15 2008 July
Introducing the Nametag 2.0 …
Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
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