29 2024 January
Help Us Pick the Cover for Non-Obvious Thinking … Our Upcoming Book on Seeing What Others Miss!
I’ve been hard at work collaborating on a new book over the past few months and I can’t wait to share it with all of...
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14 2023 December
6 Non-Obvious Trends from Books That Shaped 2023
After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a...
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09 2023 November
WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?
Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based...
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09 2023 November
Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!
For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual...
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04 2023 November
How Barnes & Noble Is Winning by Rethinking the Usual Retail Conventions
The Barnes & Noble store location in Oviedo, Florida may be a bit harder to locate than others because it has a different name. As...
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12 2023 July
How One-Star “Review Bombing” on GoodReads Is Tanking Books and Manipulating Public Opinion
Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy...
Read Now09 2021 December
The 75 Best Non-Fiction Books of 2021 | Non-Obvious Book Awards Announcement
It’s finally time! After nearly a year of reading, debating, and curating … we are ready to announce the best non-fiction books of the year...
Read Now17 2020 December
The Ten Biggest Trends From Books Published In 2020
Today was hard. Every year, my team and I evaluate hundreds of books to select our winners for the Non-Obvious Book Awards and it’s tough....
Read Now20 2020 October
Dan Pink on Finding Big Ideas, the Truth About Regret and the Best Timing For Anything
This week on the Non-Obvious Insights Show, Dan Pink shares his process behind finding big ideas for his books (and why sometimes he abandons an...
Read Now30 2020 March
10 Futuristic Ideas Becoming Reality Faster Because Of COVID-19
For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know...
Read Now12 2020 February
What You Can Learn From 50 Top Futurists About The World To Come
Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now09 2019 September
Why Trend Predictions Suck (And How To Fix Them)
The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That...
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