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post thumbnail for Help Us Pick the Cover for Non-Obvious Thinking … Our Upcoming Book on Seeing What Others Miss!

29 2024 January

Help Us Pick the Cover for Non-Obvious Thinking … Our Upcoming Book on Seeing What Others Miss!

I’ve been hard at work collaborating on a new book over the past few months and I can’t wait to share it with all of...

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post thumbnail for 6 Non-Obvious Trends from Books That Shaped 2023

14 2023 December

6 Non-Obvious Trends from Books That Shaped 2023

After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a...

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post thumbnail for WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?

09 2023 November

WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?

Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based...

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post thumbnail for Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!

09 2023 November

Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!

For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual...

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post thumbnail for How Barnes & Noble Is Winning by Rethinking the Usual Retail Conventions

04 2023 November

How Barnes & Noble Is Winning by Rethinking the Usual Retail Conventions

The Barnes & Noble store location in Oviedo, Florida may be a bit harder to locate than others because it has a different name. As...

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post thumbnail for How One-Star “Review Bombing” on GoodReads Is Tanking Books and Manipulating Public Opinion

12 2023 July

How One-Star “Review Bombing” on GoodReads Is Tanking Books and Manipulating Public Opinion

Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy...

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post thumbnail for The 75 Best Non-Fiction Books of 2021 | Non-Obvious Book Awards Announcement

09 2021 December

The 75 Best Non-Fiction Books of 2021 | Non-Obvious Book Awards Announcement

It’s finally time! After nearly a year of reading, debating, and curating … we are ready to announce the best non-fiction books of the year...

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post thumbnail for The Ten Biggest Trends From Books Published In 2020

17 2020 December

The Ten Biggest Trends From Books Published In 2020

Today was hard. Every year, my team and I evaluate hundreds of books to select our winners for the Non-Obvious Book Awards and it’s tough....

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post thumbnail for Dan Pink on Finding Big Ideas, the Truth About Regret and the Best Timing For Anything

20 2020 October

Dan Pink on Finding Big Ideas, the Truth About Regret and the Best Timing For Anything

This week on the Non-Obvious Insights Show, Dan Pink shares his process behind finding big ideas for his books (and why sometimes he abandons an...

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post thumbnail for 10 Futuristic Ideas Becoming Reality Faster Because Of COVID-19

30 2020 March

10 Futuristic Ideas Becoming Reality Faster Because Of COVID-19

For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know...

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post thumbnail for What You Can Learn From 50 Top Futurists About The World To Come

12 2020 February

What You Can Learn From 50 Top Futurists About The World To Come

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary...

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post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

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post thumbnail for Why Trend Predictions Suck (And How To Fix Them)

09 2019 September

Why Trend Predictions Suck (And How To Fix Them)

The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That...

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