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How Hot Dog Water Became The Hottest New Health Drink In America

hot dog water

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would it change your mind to learn that it helps restore the body’s homeostasis after an electrolyte imbalance? It is only if you read till the end of the small print … Read more

The Passive Future Of Learning: How To Learn Piano In An Hour

Imagine learning a new skill such as playing the piano or reading braille in as little as an hour. That may soon be a reality according to this story which introduces a concept called “passive haptic learning” where people were taught the finger patterns to play a song on the piano simply by wearing a … Read more

Why Everyone Wants To Sell Everything As A Subscription

air france le pass

This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which allows frequent travelers to purchase pre-paid coupons to lock in pricing. A few days later, Mercedes-Benz followed BMW, Porsche and Cadillac by launching their own monthly all-inclusive subscription model, at … Read more

Why Are Icelanders So Creative? Hint – It’s Not Their Environment

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The power of empathy was a big theme this week, in stories from Amnesty International and a “robotherapy” chatbot. Both look at new and interesting ways for us to better understand one another and get help when we most need it. New Survey Reveals Multiple Reasons Why Icelanders Are So Creative A new published study … Read more

Books Are Getting “Swearier” And This Is What It Means …

Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books are getting swearier and [researchers concluded] that this is a bellwether for a growth in the value of individualism.” I have definitely noticed this shift in non-fiction books (The Subtle … Read more

Writer Of Str@nge% Password Guidelines Finally Admits He Was Wrong

If you ever wanted someone to blame for having to change your password every 90 days – last week the world found out who that person is. Former National Institute of Standards and Technology manager Bill Burr recently admitted to the WSJ that his 2003 password guidelines were unnecessarily harsh. The new guidelines suggest removing the … Read more

How Brands and Small Town America Are Cashing In On The Eclipse

As the highly anticipated solar eclipse approaches, there are plenty of towns and brands finding creative ways to cash in. Chiquita created a humorous video about the impending “Banana Sun,” there are “eclipse chasing” flights selling for $10,000 and Krispy Kreme even created an “eclipse donut.” This article takes a deeper look at the windfall that seems to be approaching small … Read more

22,000 People Who Would Clean Toilets For WiFi Access

Do you actually read the terms and conditions for Wifi access before accepting it? If not, apparently you’re not alone in your lazy behavior. Wifi provider Purple hilariously added a clause into their terms for WiFi as a social experiment, and over 22,000 people blindly agreed to do everything from cleaning toilets to “manually relieving … Read more

Etrade Sells Everything That Is Wrong With Capitalism

Some financial services firms will tell you to save for retirement and adopt better spending habits. Others, like eTrade, will promote the idea that getting on their platform and making a few quick investments can help you buy a yacht you don’t need and behave like an asshole. That’s the silly premise of this widely … Read more

Apple Imagines Destroying The World At WWDC 

During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to show developers how much the world needs them and the apps they build. The video, unfortunately, ended up illustrating just how much havoc Apple could wreak if it chose to … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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