17 2009 September
Burger King's School Of Endorsements
In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and...
Read Now04 2009 August
A Guide To Marketing By Giving Away Someone Else's Money
Have you ever used a coupon at a grocery store or submitted a rebate for a product? If so, you've been part of what is...
Read Now04 2008 October
The Do NOT Vote Campaign
As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they...
Read Now15 2008 September
7 Ways To Publish A Book For Marketing
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now02 2008 July
Don't Be A Password Nazi: Rethinking Your Approach To Passwords
How many sites are you currently registered for? Unless you are particularly organized with all your sites, usernames and passwords in one place – chances...
Read Now21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now10 2008 March
10 Easy Ways to Piss Off A Blogger (from SXSW)
At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations"...
Read Now04 2008 February
Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super...
Read Now28 2008 January
Ironweed Films and The Secret of Repackaging That Works
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now28 2007 August
Barbie Fights the Tyranny of Toy Packaging
This past weekend, my son had his third birthday – a great moment in fatherhood for me because it’s really the first birthday where he...
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