21 2017 June
The Swiss Town That Banned Travelers Posting Photos On Social Media
How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to...
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20 2017 June
Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies
Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...
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15 2017 June
Google Launches Beautiful Tool To Teach Kids Online Safety
If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and...
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21 2017 April
The Awesome and Terrifying Future Of Influencer Marketing
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid...
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07 2017 April
Overrated Millennials And Why Brands Are Embracing Seniors Instead
Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely...
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16 2016 December
Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy
First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now22 2016 July
The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...
Read Now31 2016 March
Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars
The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare...
Read Now26 2016 February
Whiny Millennials, Selfie Payments and Yelp Sells Its Data
This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long...
Read Now12 2016 February
Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...
Read Now19 2015 August
The Death Of Gender (And What It Means For Marketing)
There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the...
Read Now18 2015 February
What Coke Can Teach McDonald’s About Love
I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin'” instead of cash. Any marketer should. It’s...
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