09 2006 October
Why Taco Bell is Getting Multicultural Marketing Wrong
Taco Bell has long had what I consider to be one of the best advertising taglines in the fast food industry – "Think Outside the...
Read Now15 2006 September
Verizon Launches Local Casting Call for Fios Fanatics Film
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s...
Read Now22 2006 August
A Gallery of Marketing and PR in Second Life
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for...
Read Now06 2006 August
Snakes on a Plane Viral Campaign Misses the Multicultural Mark
I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have...
Read Now04 2006 August
5 Case Studies in Reinventing Book Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry...
Read Now03 2006 July
The Carnival of Marketing at Influential Interactive Marketing
Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US). The posts from...
Read Now29 2006 June
YouthNoise.com and Teens Changing the World
When I give presentations to Social Marketing folks, one of my favourite statistics is this interesting point: In the aftermath of Hurricanes Katrina and Rita,...
Read Now26 2006 June
Why Marketing to Millennials is not Impossible
Last week on Friday I participated in a panel on marketing to millennials (the generation born in the 80s and 90s) as part of the...
Read Now23 2006 June
Earning a Masters of Bzz Administration
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to...
Read Now04 2006 April
Coke Has to Make Every Drop Count
Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi. Rather than focusing on battle...
Read Now03 2006 April
Butterfinger Launches FollowtheFinger.com
Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to...
Read Now14 2006 March
Take the Multilingual Challenge: Globalize Your Blog
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations...
Read Now10 2006 March
Spun and Peerflix – Online DVD Trading Then & Now
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating...
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