07 2017 April
Overrated Millennials And Why Brands Are Embracing Seniors Instead
Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely...
Read Now31 2017 March
How To Be A Thought Leader (And Other Stories)
The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer...
Read Now10 2017 March
6 Powerful Stories Celebrating Women
As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and...
Read Now04 2017 March
Agencies Embrace Trump’s America, Elmer’s Slime Problem & Why Digital IQ Is Falling
For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now03 2016 June
What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)
In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...
Read Now06 2016 May
Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad
I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum –...
Read Now31 2016 March
Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars
The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare...
Read Now04 2016 March
Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now19 2015 August
The Death Of Gender (And What It Means For Marketing)
There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the...
Read Now30 2014 October
Why Brands Should Stop Idolizing Oreo’s Social Media Strategy
Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of...
Read Now27 2013 November
How To Be Kinder To Retail Workers This Holiday Season
I could tell you that it’s a misconception that marketers spend a lot of time trying to figure out how to sell more stuff to...
Read Now27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
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