29 2007 January
IdeaBar: "Beaconvertising" And New Social Media Phones
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the...
Read Now26 2007 January
Google Celebrates Australia Day With An Aerial Maps Mashup
For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an...
Read Now26 2007 January
Sneak Preview: Rembrandt TV Ad to Break on Desperate Housewives This Sunday
In a rare move, I am actually posting two days in a row about real client projects (I know, it’s shocking). For those who know...
Read Now22 2007 January
Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS
Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable keynote...
Read Now16 2007 January
R-E-S-P-E-C-T: The Secret of Success for "24"
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season...
Read Now12 2007 January
Airport Security Bins and 10 Other Spots We Need Advertising
Apparently, the latest "innovation" in advertising is offering up ad space on the bottom of those security bins used in every airport. Despite fears that...
Read Now29 2006 December
Top 7 Marketing Trends for 2007
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close,...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now11 2006 December
The Plight of the Puppetmaster: Marketing in India, Part I
In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother. Together they performed puppet shows outside the main...
Read Now20 2006 November
Ideas for Marketing with Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...
Read Now30 2006 October
Idea Bar: Marketing with Soundbombs
In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to...
Read Now20 2006 October
Dove's Evolution of Beauty Campaign Goes Viral on YouTube
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world,...
Read Now09 2006 October
Why Taco Bell is Getting Multicultural Marketing Wrong
Taco Bell has long had what I consider to be one of the best advertising taglines in the fast food industry – "Think Outside the...
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