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This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy … Read more
As part of The Official Reader’s Group for Personality Not Included, I just released a first look at the full introduction for the book on my Facebook group. If you’re not yet a member, you may want to join now so you can get access to exclusive content like this, and find out first about … Read more
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account). The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads … Read more
For at least half of the people who will watch the Super Bowl this coming Sunday, the draw will not be as much about the game as it will be about the ads that show during the game. As many bloggers and other social media types get set to Twitter the ads live, or react … Read more
Last night I had the chance to attend a preview event sponsored by General Motors for media and bloggers about their announcements and lineup that they will be previewing at the Auto Show here in DC this coming weekend. For any die-hard automotive enthusiast, the DC auto show probably doesn’t seem like a big deal. … Read more
The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often. In a world where it seems that everyone (and their mom) is starting a blog for one reason or another, seeing one prominent and popular blogger decide to do it less … Read more
[ Cross-posting from Internet Evolution ] Facebook’s recent push for "social advertising" is one of the biggest topics of discussion in the advertising industry this year. It’s interesting that such a potentially disruptive idea is coming from somebody other than Google (Nasdaq: GOOG). The move essentially creates a model for "microadvertising" within Facebook where you … Read more
by John Bell Rohit has invited a handful of folks to post on his blog while he manages his true key influencers – family (including the newest member!). It only seems fitting that each of us post on what we care about most. In my case, that’s word of mouth marketing. My team uses digital … Read more
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to … Read more
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus on is "what’s our target demographic?" Demographics are what media is bought by and what media properties define themselves by. Ask any online community about their core audience, and they … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
