Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their authors which you can copy & paste as a caption. The bot then follows up with a link to buy the book at a discount. Clever, timely and strategic.
Read the full story on Creativity >
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
Subscribe to the Non-Obvious Insights Newsletter here >
